For the third year in a row, Martin Garrix will open his own pop-up store during the upcoming edition of Amsterdam Dance Event. The world’s number one DJ recently announced the release of his book LIFE=CRAZY on the 17th of October, and to celebrate he is opening a pop-up store at X BANK, a one-of-a-kind concept store & art gallery. X Bank is home to over 180 Dutch labels in art, fashion, and design in an amazing 700 m sq. space. It is located on the first floor of the W Hotel Amsterdam, situated between the Singel Canal and the Royal Palace.
From the 18th of October till the 21st of October, visitors can get a full Garrix experience at X BANK. Next to the book launch accompanied by an exposition and official merchandise, Microsoft will also be present to offer fans a special experience in support of the book. Microsoft AI analyzed thousands of pictures that didn’t make the final cut for the book and created a kaleidoscope where fans will be surrounded by shots customized just for them.
Martin Garrix said the following about him opening the pop-up store:
‘’I’m super excited for the official launch of my book and that we will be opening a pop-up store again during Amsterdam Dance Event this year. We have some very special things lined up, so make sure you stop by!’’