SoundCloud have announced a partnership with Native Instruments, Serato, Hercules, Mixvibes and DEX3, revealing that you can now stream SoundCloud's catalogue directly into the DJing software. “Until recently, digital workflows for DJs were limited to downloads and physical media, but streaming workflows are the future,” said Kerry Trainor, Chief Executive Officer, SoundCloud.
Details of how the streaming infrastructure will actually work are yet to be announced – we assume the files will cache to avoid any dropouts. It will be interesting to see how SoundCloud integrate the 190m tracks on its platform into DJ software GUI. Whether or not creators and artists will be notified when and where their music is being streamed, and if the analytics will reflect it, is another bit question.
H/T: DJ MAG